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The Power of the Human Voice

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Years ago, my wife and I were vacationing in the southwest.  We had visited the Grand Canyon and were driving west on I-40 towards Las Vegas with plans to find a hotel when we got to town that evening.  There were lots of billboards... Read More.

Social Media’s Massive Failure

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Pepsi substantially abandoned its long-standing commitment to traditional advertising in favor of social media. It canceled its annual Super Bowl advertising. It diverted tens of millions of dollars from traditional advertising to create the "Pepsi Refresh Project." Pepsi Refresh was an online social media... Read More.

Tips for the Best Radio Ads

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There are millions of people who listen to the radio to and from work every day. That being the case, investing in radio ads provides you with a unique opportunity to reach a vastly large number of people. However, it won’t matter if you... Read More.

For All Your Stupid Cliché Needs

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 cli·ché (klēˈSHā) noun A phrase or opinion that is overused and betrays a lack of original thought.  In the world of bad advertising clichés, none are cliché-ier than "For All Your (blank) Needs."   By Ryan Patrick, www.timemilesandco.com Just... Read More.

Frequency Equals Success

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In 1885, researcher Thomas Ebbinghaus did a study on people's ability to retain information. He called the results the "Curve of Forgetfulness." Ebbinghaus found... Read More.

How Advertising Works

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The successful Philadelphia retailer John Wannamaker once said, "I know that half of my advertising is wasted. I just don't know which half."That feeling of uncertainty about advertising plagues many business people. They know they should advertise, but they don't really understand the process... Read More.
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