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12 Causes of Advertising Failure

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1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgotten immediately following the “expiration” of the offer. Such ads are of little use in establishing an identity for the advertiser in... Read More.

10 Good Reasons to Advertise on Radio

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If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results... Radio!Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).1) Radio sells with immediacy.Research proves... Read More.

10 Reasons to Advertise

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Why Should You Advertise? Here are 10 Good Reasons...My store has been here forever...  Everybody knows about us...  We’re doing just fine without advertising...  I have such a great location, I don’t need to advertise...  Don’t kid yourself.  It’s virtually impossible to build a successful... Read More.
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