Social Media’s Massive Failure

Pepsi substantially abandoned its long-standing commitment to traditional advertising in favor of social media. It canceled its annual Super Bowl advertising. It diverted tens of millions of dollars from traditional advertising to create the "Pepsi Refresh Project." Pepsi Refresh was an online social media... Read More.

The Power of the Human Voice

Years ago, my wife and I were vacationing in the southwest.  We had visited the Grand Canyon and were driving west on I-40 towards Las Vegas with plans to find a hotel when we got to town that evening.  There were lots of billboards... Read More.

Tips for the Best Radio Ads

There are millions of people who listen to the radio to and from work every day. That being the case, investing in radio ads provides you with a unique opportunity to reach a vastly large number of people. However, it won’t matter if you... Read More.

How Advertising Works

The successful Philadelphia retailer John Wannamaker once said, "I know that half of my advertising is wasted. I just don't know which half."That feeling of uncertainty about advertising plagues many business people. They know they should advertise, but they don't really understand the process... Read More.

Frequency Equals Success

In 1885, researcher Thomas Ebbinghaus did a study on people's ability to retain information. He called the results the "Curve of Forgetfulness." Ebbinghaus found... Read More.

10 Good Reasons to Advertise on Radio

If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results... Radio!Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).1) Radio sells with immediacy.Research proves... Read More.