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Author: Larry Fuss

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The Power of the Human Voice

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Years ago, my wife and I were vacationing in the southwest.  We had visited the Grand Canyon and were driving west on I-40 towards Las Vegas with plans to find a hotel when we got to town that evening.  There were lots of billboards... Read More.

Tips for the Best Radio Ads

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There are millions of people who listen to the radio to and from work every day. That being the case, investing in radio ads provides you with a unique opportunity to reach a vastly large number of people. However, it won’t matter if you... Read More.

Social Media’s Massive Failure

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Pepsi substantially abandoned its long-standing commitment to traditional advertising in favor of social media. It canceled its annual Super Bowl advertising. It diverted tens of millions of dollars from traditional advertising to create the "Pepsi Refresh Project." Pepsi Refresh was an online social media... Read More.

Where Should You Advertise?

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What's the best medium for local advertising? According to Michael Corbett, author of "The 33 Ruthless Rules of Local Advertising", it's NOT the newspaper. According to Corbett, "the readers of most newspapers are middle aged and older. If you are looking for buyers under... Read More.

The Worst Cliché of All Time

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In the world of bad advertising clichés, none are cliché-ier than "For All Your (blank) Needs." By Ryan Patrick, www.timemilesandco.com Just listen to commercial radio for one hour. Read a newspaper from front to back. Watch local TV commercials during the 6 o’clock news. I can almost... Read More.

Reasons NOT to Advertise

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There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your business, you’re missing out on the opportunity for... Read More.
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