Innovation Helps Your Company Thrive Friday, April 14 by Larry Fuss4 Ways Innovation Helps Your Company ThriveDoes your SMB feel like a tiny drop in the world economy? It is actually part of a substantial piece of the economic pie. According to statistics, small and medium enterprises represent more than 90% of the... Read More.
How to Make a Great Radio Commercial Friday, April 14 by Larry Fusshttps://www.youtube.com/watch?v=eXYb1ZZN5NM
Social Media’s Massive Failure Friday, April 14 by Larry FussPepsi substantially abandoned its long-standing commitment to traditional advertising in favor of social media. It canceled its annual Super Bowl advertising. It diverted tens of millions of dollars from traditional advertising to create the "Pepsi Refresh Project." Pepsi Refresh was an online social media... Read More.
The Power of the Human Voice Friday, April 14 by Larry FussYears ago, my wife and I were vacationing in the southwest. We had visited the Grand Canyon and were driving west on I-40 towards Las Vegas with plans to find a hotel when we got to town that evening. There were lots of billboards... Read More.
Advertising Is Nothing More Than Inviting People To Do Business With You Friday, April 14 by Larry FussThere is a chain of hamburger places in Las Vegas called “Fatburger.” It’s a California-based company. I’ve lived in Las Vegas for 18 years and had never eaten at one until today (September 17, 2021). Primarily because I was never invited. I see their... Read More.
Tips for the Best Radio Ads Friday, April 14 by Larry FussThere are millions of people who listen to the radio to and from work every day. That being the case, investing in radio ads provides you with a unique opportunity to reach a vastly large number of people. However, it won’t matter if you... Read More.
How Advertising Works Friday, April 14 by Larry FussThe successful Philadelphia retailer John Wannamaker once said, "I know that half of my advertising is wasted. I just don't know which half."That feeling of uncertainty about advertising plagues many business people. They know they should advertise, but they don't really understand the process... Read More.
Frequency Equals Success Friday, April 14 by Larry Fuss In 1885, researcher Thomas Ebbinghaus did a study on people's ability to retain information. He called the results the "Curve of Forgetfulness." Ebbinghaus found... Read More.
10 Good Reasons to Advertise on Radio Friday, April 14 by Larry FussIf you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results... Radio!Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).1) Radio sells with immediacy.Research proves... Read More.
