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Where Should You Advertise?

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What's the best medium for local advertising? According to Michael Corbett, author of "The 33 Ruthless Rules of Local Advertising", it's NOT the newspaper. According to Corbett, "the readers of most newspapers are middle aged and older. If you are looking for buyers under... Read More.

Yellow Pages

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Still spending money on ads in the yellow pages? Really?  It's not 1982 any more.https://www.youtube.com/watch?v=QtntnfgIyUg 

Reasons NOT to Advertise

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There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your business, you’re missing out on the opportunity for... Read More.

The Worst Cliché of All Time

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In the world of bad advertising clichés, none are cliché-ier than "For All Your (blank) Needs." By Ryan Patrick, www.timemilesandco.com Just listen to commercial radio for one hour. Read a newspaper from front to back. Watch local TV commercials during the 6 o’clock news. I... Read More.

7 Retail Marketing Mistakes

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Are You Making These 7 Retail Marketing Mistakes? As an independent retail store owner you have to wear LOTS of hats - including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes...#1. Your Marketing is "All... Read More.

10 Reasons to Advertise

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Why Should You Advertise? Here are 10 Good Reasons...My store has been here forever...  Everybody knows about us...  We’re doing just fine without advertising...  I have such a great location, I don’t need to advertise...  Don’t kid yourself.  It’s virtually impossible to build a successful... Read More.

10 Good Reasons to Advertise on Radio

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If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results... Radio!Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).1) Radio sells with immediacy.Research proves... Read More.

12 Causes of Advertising Failure

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1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgotten immediately following the “expiration” of the offer. Such ads are of little use in establishing an identity for the advertiser in... Read More.

For All Your Stupid Cliché Needs

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 cli·ché (klēˈSHā) noun A phrase or opinion that is overused and betrays a lack of original thought.  In the world of bad advertising clichés, none are cliché-ier than "For All Your (blank) Needs."   By Ryan Patrick, www.timemilesandco.com Just... Read More.

Frequency Equals Success

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In 1885, researcher Thomas Ebbinghaus did a study on people's ability to retain information. He called the results the "Curve of Forgetfulness." Ebbinghaus found... Read More.
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