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Reasons NOT to Advertise

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There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your business, you’re missing out on the opportunity for... Read More.

Yellow Pages

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Still spending money on ads in the yellow pages? Really?  It's not 1982 any more.https://www.youtube.com/watch?v=QtntnfgIyUg 

7 Retail Marketing Mistakes

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Are You Making These 7 Retail Marketing Mistakes? As an independent retail store owner you have to wear LOTS of hats - including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes...#1. Your Marketing is "All... Read More.

Radio Advertising Facts & Figures

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Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in today's fragmented media landscape. Extensive research by the Radio Advertising Bureau reveals a robust weekly audience of radio listeners.Who's Listening? Over 92... Read More.

Radio Advertising Tips

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Here are some concepts to keep in mind as you plan your Radio advertising: Feature one item, or a limited number, per commercial to insure listener remembrance. You can't sell ten items in thirty seconds. If you must use price, use one or a... Read More.

How to Budget Advertising Costs

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Build it and they will come... a motto which is the downfall of many new, small businesses. The problem is, "they" often don't know you exist! Ideally, you have figured out that you will need to advertise your business in order to attract customers. That leads... Read More.

How Advertising Works

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The successful Philadelphia retailer John Wannamaker once said, "I know that half of my advertising is wasted. I just don't know which half."That feeling of uncertainty about advertising plagues many business people. They know they should advertise, but they don't really understand the process... Read More.

Frequency Equals Success

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In 1885, researcher Thomas Ebbinghaus did a study on people's ability to retain information. He called the results the "Curve of Forgetfulness." Ebbinghaus found that a person forgets 75% of what he or she has learned in the previous week. After three weeks, he/she forgets... Read More.

For All Your Stupid Cliché Needs

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 cli·ché (klēˈSHā) noun A phrase or opinion that is overused and betrays a lack of original thought.  In the world of bad advertising clichés, none are cliché-ier than "For All Your (blank) Needs."   By Ryan Patrick, www.timemilesandco.com Just listen to commercial radio for one hour. Read a newspaper from front... Read More.
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