Yellow Pages
Still spending money on ads in the yellow pages? Really? It's not 1982 any more.https://www.youtube.com/watch?v=QtntnfgIyUg
Author: Larry Fuss
7 Retail Marketing Mistakes
Are You Making These 7 Retail Marketing Mistakes?
As an independent retail store owner you have to wear LOTS of hats - including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes...#1. Your Marketing is "All... Read More.
Radio Advertising Facts & Figures
Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in today's fragmented media landscape. Extensive research by the Radio Advertising Bureau reveals a robust weekly audience of radio listeners.Who's Listening?
Over 92... Read More.
Radio Advertising Tips
Here are some concepts to keep in mind as you plan your Radio advertising:
Feature one item, or a limited number, per commercial to insure listener remembrance. You can't sell ten items in thirty seconds.
If you must use price, use one or a... Read More.
How to Budget Advertising Costs
Build it and they will come... a motto which is the downfall of many new, small businesses.
The problem is, "they" often don't know you exist! Ideally, you have figured out that you will need to advertise your business in order to attract customers.
That leads... Read More.
How to Avoid The Five Biggest Radio Advertising Mistakes
Have you ever said the following: "I tried radio but it didn't work"? Many business owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails is more... Read More.
How Advertising Works
The successful Philadelphia retailer John Wannamaker once said, "I know that half of my advertising is wasted. I just don't know which half."That feeling of uncertainty about advertising plagues many business people. They know they should advertise, but they don't really understand the process... Read More.
Frequency Equals Success
In 1885, researcher Thomas Ebbinghaus did a study on people's ability to retain information. He called the results the "Curve of Forgetfulness."
Ebbinghaus found that a person forgets 75% of what he or she has learned in the previous week. After three weeks, he/she forgets... Read More.
For All Your Stupid Cliché Needs
cli·ché (klēˈSHā)
noun
A phrase or opinion that is overused and betrays a lack of original thought.
In the world of bad advertising clichés, none are cliché-ier than "For All Your (blank) Needs."
By Ryan Patrick, www.timemilesandco.com
Just listen to commercial radio for one hour. Read a newspaper from front... Read More.
12 Causes of Advertising Failure
1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgotten immediately following the “expiration” of the offer. Such ads are of little use in establishing an identity for the advertiser in... Read More.
