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7 Retail Marketing Mistakes

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Are You Making These 7 Retail Marketing Mistakes? As an independent retail store owner you have to wear LOTS of hats - including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes...#1. Your Marketing is "All...

How to Avoid The Five Biggest Radio Advertising Mistakes

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Have you ever said the following: "I tried radio but it didn't work"? Many business owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails is more...