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Stories tagged with: advertising

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Advertising & Marketing Position

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If you are a people person who enjoys helping other people, you can make a lot of money in advertising and marketing. is looking for potential team members to assist local businesses with their advertising and marketing.Previous B2B sales experience preferred. Salary +...

12 Causes of Advertising Failure

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1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgotten immediately following the “expiration” of the offer. Such ads are of little use in establishing an identity for the advertiser in...

How Advertising Works

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The successful Philadelphia retailer John Wannamaker once said, "I know that half of my advertising is wasted. I just don't know which half."That feeling of uncertainty about advertising plagues many business people. They know they should advertise, but they don't really understand the process...

How to Avoid The Five Biggest Radio Advertising Mistakes

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Have you ever said the following: "I tried radio but it didn't work"? Many business owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails is more...

How to Budget Advertising Costs

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Build it and they will come... a motto which is the downfall of many new, small businesses. The problem is, "they" often don't know you exist! Ideally, you have figured out that you will need to advertise your business in order to attract customers.

Radio Advertising Tips

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Here are some concepts to keep in mind as you plan your Radio advertising: Feature one item, or a limited number, per commercial to insure listener remembrance. You can't sell ten items in thirty seconds. If you must use price, use...

Radio Advertising Facts & Figures

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Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in today's fragmented media landscape. Extensive research by the Radio Advertising Bureau reveals a robust weekly audience of radio listeners.Who's Listening? Over 92...