10 Reasons to Advertise

Why Should You Advertise? Here are 10 Good Reasons...My store has been here forever...  Everybody knows about us...  We’re doing just fine without advertising...  I have such a great location, I don’t need to advertise...  Don’t kid yourself.  It’s virtually impossible to build a successful...

Where Should You Advertise?

What's the best medium for local advertising? According to Michael Corbett, author of "The 33 Ruthless Rules of Local Advertising", it's NOT the newspaper. According to Corbett, "the readers of most newspapers are middle aged and older. If you are looking for buyers under...

Reasons NOT to Advertise

There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your business, you’re missing out on the opportunity for...